The Brand Marketer’s All-inclusive Guide to Generative AI

Marketing leads other sectors in generative AI acceptance

One of the most important benefits of generative AI is how much time it can save for your team. But it can greatly supercharge my own productivity and even upscale my content. It’s no question that AI is poised to revolutionize the marketing industry.

generative ai marketing

This helps marketers increase organic visibility, drive targeted traffic to their websites, and improve their overall SEO strategy. Generative AI empowers marketers to deliver personalised experiences at scale. Generative AI has revolutionised content creation and curation in marketing. Generative AI is a powerful tool that has the potential to revolutionise the way marketers approach their work. Let’s dive into the world of generative AI and discover the tools that can elevate your marketing efforts to new heights. However, it’s important to note that TAM is an estimate and may not reflect the actual market size that can be captured by a particular product or service.

Train marketing teams

If you have a lot of robust workflows or if you are a team of one, consider automating your tasks and processes with AI marketing tools. Here are some tools that help with targeted emailing, campaign management and conversion rate optimization. But once a generative model is trained, it can be “fine-tuned” for a particular content domain with much less data. This has led to specialized models of BERT — for biomedical content (BioBERT), legal content (Legal-BERT), and French text (CamemBERT) — and GPT-3 for a wide variety of specific purposes. GenAI has brought new capabilities to marketers, but will customers accept them?

We all know that creating fresh, engaging content is a crucial part of marketing. Throughout the process, I encountered difficulties in instructing the AI systems – even after repeating instructions multiple times. Basic tasks such as requesting the use of a single comma or converting text to British spelling often led to perplexing responses and unrequested rewriting Yakov Livshits of the text. It became evident that the need to phrase instructions precisely and in detail is crucial to unlocking the full potential of generative AI. Approaching generative AI from the perspective of a novice, my goal is to provide valuable insights into its capabilities and showcase the practical implications it holds for enterprise-level organisations.

Write social media posts/captions about a certain topic

AI aims to help us streamline processes, affording us more time to focus on hitting our marketing KPIs. With that said, it’s important to note that generative AI tools are intended to function as “assistants,” not replace the creatives working alongside them. Therefore, for businesses looking to dip their toes into video marketing, this may be a great beginner platform. However, if you’re looking for a long-term video marketing strategy, you’ll be limited in terms of customization and original content. However, the marketing revolution via AI bodes well for those with poorer access to traditional marketing tools. For example, small businesses can easily adopt AI tools to help with marketing, and 31% of small businesses have already chosen to do so.

Businesses can effectively pinpoint prospects more likely to convert through AI audience targeting, enabling marketers to concentrate their efforts and resources more efficiently. This approach can enhance overall marketing tactics and increase conversion rates, leading to increased revenue and business growth. Generative AI has the potential to enhance the overall customer experience by providing intelligent solutions and seamless interactions. For example, voice assistants powered by generative AI can offer personalized recommendations, answer customer queries, and provide real-time support. Virtual shopping assistants can guide customers through personalized product selections based on their preferences and needs.

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For example, a copywriter can prompt a generative AI tool to create 50 promotional tweets for their organization, and the tool does it almost instantaneously. Shortly after OpenAI launched ChatGPT in November 2022, professionals in many industries took an interest in generative AI. These tools run on foundational models, such as large language models (LLMs), which developers train on massive data sets. Marketers can use generative AI tools to automate and enhance various tasks, such as content creation, search engine optimization (SEO) and marketing segmentation. However, they must also consider its risks, like creating unoriginal content and concerns for data privacy.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

AI can handle data analysis and (some) content generation, while humans can provide creative insight, emotional intelligence, and ethical oversight. AI can handle customer inquiries via chatbots, social media, and even over the phone. It can provide instant, personalized responses, improving the customer experience and freeing up human staff for more complex tasks. Generative AI is being harnessed to enhance digital assistants and chatbots, resulting in more natural and empathetic conversations with AI-powered avatars. These “digital humans” interact with customers more effectively than traditional chatbots and can be employed in immersive contexts, providing an improved customer service experience.

  • And it doesn’t help that it’s often riddled with inaccuracies or even outright plagiarized.
  • This website is using a security service to protect itself from online attacks.
  • Generative AI can be a game-changer in this realm by crafting personalized content at scale.
  • Let us focus on sales and marketing which is the cornerstone of any company across any industry.

Some of the trending generative AI tools for sales teams are HubSpotAI, ChatSpot,, Salesforce Einstein GPT, and Microsoft Viva Sales. Leverage predictive Analytics capabilities and forecast sales trends, customer behaviors, and inventory needs based on historical and real-time data. Use vast datasets to identify market gaps, emerging trends, and customer sentiments using generative AI tools for sales. For example, Tableau and Microsoft Power BI are some of the best Gen-AI tools for data analytics and data visualization. Leveraging these tools you can you can even automate data analysis, preparation, and governance. Its ability to automate tasks, analyze data, and generate content holds immense potential.

#4 Marketing segmentation

“Deepfakes,” or images and videos that are created by AI and purport to be realistic but are not, have already arisen in media, entertainment, and politics. Heretofore, however, the creation of deepfakes required a considerable amount of computing skill. OpenAI has attempted to control fake images by “watermarking” each DALL-E 2 image with a distinctive symbol. More controls are likely to be required in the future, however — particularly as generative video creation becomes mainstream.

Check our article on the use cases of sentiment analysis in marketing to learn more. To deploy Generative AI ethically, understanding its limitations, preventing criminal exploitation, and addressing biases in training data are crucial. Synthetic data may help mitigate bias and enhance privacy but could lack the capacity to represent real-world complexities. The world’s biggest brands now stand at a critical juncture to decide how they will use this technology.


Generative AI is an incredible tool for getting you started and prepared, but it can’t do the work for you. Use it as a launching point for better B2B conversations that lead to effective, novel ideas. Generates unique images by blending different images together, resulting Yakov Livshits in an infinite variety of original designs. Marketers can leverage generative AI to optimize pricing strategies, predict demand fluctuations, and improve overall sales performance. Generative AI analyzes historical data to make predictions about future outcomes.

generative ai marketing

Use AI-generated content as a starting point for marketing materials, then have marketing professionals fine-tune and add a human touch. This collaboration ensures AI augments creativity rather than replaces it. Begin with small-scale pilot projects to test and understand the capabilities of generative AI tools. Assess their impact on content quality, efficiency, and overall marketing performance. This iterative approach allows you to fine-tune the implementation before scaling up.

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In our survey, marketers estimated that generative AI could save them 5 hours per week — that adds up to over one month a year. We recently asked marketers how this technology will help, with 60% saying it will transform their role. More than half (51%) are already experimenting with generative AI or using it at work already. Generative Yakov Livshits AI powers your ability to pivot and quickly generate new and unique content without endless hours of research and briefing. Stay up-to-date with the latest updates, capabilities‌ and limitations of the AI tools you’re using. We sifted through 10,000 customer typeforms to find out what’s behind really good lead capture forms.

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